What do web standards really mean? Do web standards generate revenue? Do web standards gain you more customers? I guess in the wrong hands, web standards could wreak havoc on any website. Where do you strike the perfect balance between a great website and a website that generates income? I read two articleshere and and here. The first article goes on about good web design techniques, and what you could or couldn’t do with your website (not shouldn’t, because we are all free to do what we want to). Interesting to note:
Too many organizations believe that a web site is about opening a new marketing channel or getting donations or to promote a brand or to increase company sales by 15%. No. It’s about solving your customers’ problems. Have I said that phrase enough?
So it would be a bit of a fallacy to say that a website can act as a ‘silent salesman’. The website should serve as a platform to solve problems, not to necessarily sell your product. The sale of the product is the sole responsibility of the company’s marketing strategy amongst other things. It is also true, in my opinion, that there is no such thing as a watertight marketing plan. The first article goes on to say that:
You should be able to look at the home page of any site and figure out what the site is about within four seconds. If you can’t, your site has failed.
So in a space of four seconds a visitor needs to know what your site is all about. That is a very short space of time. Maybe this is the reason for big headers on pages, often with vivid images and a single line or two with a title of the website. Blogs are often structured in this way (although not considered commercial per se).
There is nothing wrong with Web Standards, Usability, and tableless CSS except they’re being touted by…guess who?…people who offer web design services specializing in…guess what?…Web Standards, Usability, and tableless CSS.
So what is the point of web standards?